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Small exporters aiming at emerging markets

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A new study of European exporters has revealed that the majority have plans for growing their trade with emerging economies.

The report, produced by the Economist Intelligence Unit, found that 90 per cent of SMEs across Europe see economies such as China, India, Russia and Brazil as key to future success.

The survey, which took in over 600 smaller European firms, revealed that the majority of respondents are preparing to exploit markets beyond their own national boundaries.

Many described the European market as over-subscribed and were concentrating their efforts on developing markets elsewhere.

Jason Summer, senior editor at the EIU, said that smaller exporters are actually adept at making the most of the world’s new markets: “They can respond more quickly to changing conditions, have closer relationships with customers and can better target niche markets.”