Cookie Policy

What are cookies?

A cookie is a small text file that is stored on the browser or hard drive of your device when you visit a Website or use a mobile application. Cookies allow a webpage to recognise your device and store information about your preferences or previous actions in order to improve your browsing experience.

How we use cookies

We use cookies to:

• Examine how you use our website, which will assist us in identifying problems and monitoring our website performance;

• Provide you with content that we believe will be of interest to you based on your interactions with us;

• Provide you with services that you have requested from us;

• Remember your login details.

Types of cookies we use

Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. Necessary Cookies do not store any personal data that can identify you.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They work by uniquely identifying your browser and internet device. If you do not allow these cookies, you will still see adverts on other sites, but these adverts won’t be personalised.

Cookie preferences

When you visit our website, you will be provided with a cookie pop-up that provides you with the option to accept or reject the non-essential targeting cookies. If you have allowed non-essential cookies, you can change your preference through the browser settings on your chosen web browser.

Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first-party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

• F24_autoID
• F24_personID

They allow us to understand our audience engagement, thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after six months. Non-essential, first party, ten years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, ten years, persistent.

The information stored by Force24 cookies remains anonymous until:

• Our website is visited via clicking from an email or SMS message sent via the Force24 platform and cookies are accepted on the website.
• A website user completes a form containing an email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for ten years unless they are deleted.

Other Tracking
We also use similar technologies, including tracking pixels and link tracking, to monitor your viewing activities.

Device & browser type and open statistics
All emails have a tracking pixel (a tiny invisible image) with a query string in the URL. Within the URL, we have user details to identify who opened an email for statistical purposes.

Link Tracking
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference helps us identify who clicked an email for statistical purposes.