Helen forged a career based on creating highly collaborative, high performing Senior teams. In 2008 as Managing Director of East Lancashire Newspapers (Burnley Express) her team achieved the fastest growth in Johnston Press and were the first newspaper group to successfully monetise online content. As Managing Director of the Yorkshire Post her business out performed all others in the Johnston Press portfolio for three successive years. In 2014 she curated a 200 person ideas hack for the Tour de France visit to Yorkshire. As a result her team deployed ten big ideas which generated in excess of £800k additional revenue from this one event.