BHP wants SMEs to achieve their aspirations. That’s why we’re focused on helping you to unlock your export potential.
We provide high impact training from people who’ve grown & led successful companies.
Our team’s broad business leadership experience gives access to quality solutions and expertise, enabling you to unlock the true potential of your business. Using their knowledge and expertise, they work with you to develop your skills and confidence, improve your management team’s effectiveness, create clear business strategies and ultimately grow your business.
We believe that SMEs from the Leeds City Region have a huge potential to expand into global markets. We help them achieve this by providing practical, pragmatic advice and strategies for navigating the new BREXIT trade requirements, developing the right product set, and launching export approaches that work.
Our three Export Workshops are designed to be a complementary suite of education, tips and tools to provide everything a business needs to be successful. They can be booked together or individually.
The first is ‘A practical guide to the new export environment’, the second ‘Shaping export marketing strategies which work’, and the third is ‘How to build successful export growth strategies’.
Delegates who attend our programmes leave feeling supported and armed with the tools they need to be successful and more confident.
These courses are ideal for SME leaders from any business sector who currently access global markets or plan to in the future.
Discounts for multiple course bookings
- The cost to attend two courses is £500 (for businesses based in the wider Leeds region and are eligible for the £200 support from WYCC) or £700 (for any businesses outside of the Leeds region)
- The cost to attend three courses is £750 (for businesses based in the wider Leeds region and are eligible for the £200 support from WYCC) or £950 (for any businesses outside of the Leeds region)
Course 1.
1/2 day
How to build successful export growth strategies
£299 (for businesses based in the wider Leeds region and are eligible for the £200 support from WYCC)
£499 (for any businesses outside of the Leeds region)
A first step or revisit of the export markets can be daunting. In this workshop, we provide you with a strategic framework to confidently take the next steps. This is particularly relevant if you want to make decisions about future growth and the organisational changes which may be required to deliver it. The need to create a business case is covered but with a difference; The difference is the creation of value that exporting can and should offer the business.
- Strategic view – How to determine the benefits of export and assess the most relevant approaches for my business
- Understanding what needs and expectations to be included in the Business case – defining the ‘why?’- as the UK seeks to create more trading relationships, a structured approach is essential for any business.
- Route to market options – explanation and considerations – defining the ‘what?’- there are multiple approaches here. This is explained to allow a deeper understanding within the leadership team.
- How to measure the ‘value’ of exporting within your organisation and what export activity may deliver to your business – defines expectation. Value creation is covered as an alternative to the standard models; this assists in decision making and targeting of investment and resource
Course dates
| 27 May – 9am – 12pm | Book now |
We can offer a discount on our courses for businesses located in the Leeds City Region. This is through the Higher Performing Workplaces project, which aims to help businesses grow by developing internal talent.
Higher Performing Workplaces is managed by the West Yorkshire Consortium of Colleges and funded by the European Social Fund (ESF).
Click here to check your eligibility
Course 2.
1/2 day
Shaping export marketing strategies that work
£299 (for businesses based in the wider Leeds region and are eligible for the £200 support from WYCC)
£499 (for any businesses outside of the Leeds region)
In this interactive workshop, we help you to; refine your core brand positioning, to create a compelling message for international markets, gain clarity about which customers you should be targeting and create the marketing plan to reach them.
As a result of this course, you will gain a clear understanding of the importance of brand positioning, who your ideal customers are and how to reach them.
- Refining your brand messaging/unique proposition
- Understand competitive set
- Creating memorable messaging which attracts your ideal customer
- Identifying target customers
- How to create customer personas to focus your marketing effort
- Creating a message- that explains, engages and generates sales.
- Some quick tips on writing product messaging which works
- Identifying and optimising marketing channels
- Identifying which digital channels will generate the highest ROI
- Shaping an effective marketing plan
- Get clarity on the measurement of marketing outcomes and accountability
Course dates
| 26 May – 9am – 12pm | Book now |
We can offer a discount on our courses for businesses located in the Leeds City Region. This is through the Higher Performing Workplaces project, which aims to help businesses grow by developing internal talent.
Higher Performing Workplaces is managed by the West Yorkshire Consortium of Colleges and funded by the European Social Fund (ESF).
Click here to check your eligibility
Course 3.
1/2 day
A practical guide to the new export environment
£299 (for businesses based in the wider Leeds region and are eligible for the £200 support from WYCC)
£499 (for any businesses outside of the Leeds region)
We’ve curated best practice business processes for you aligned to the new Brexit environment, so you don’t have to spend hours doing your own research, all delivered in a simple to understand framework which will give you practical tools to take away and use. As a result of this course, you gain procedural understanding and confidence, avoid issues and improve performance.
- Research and structuring the offer – what you need to know and consider
- Product suitability, the pitfalls and inclusions
- Country of origin – why this is so important and what you need to do to avoid issues
- Product and customer support – the make or break for growth
- Logistics and choosing partners – how are we going to deliver the plan
- The method toolbox – a clear explanation, that engenders choice
- What specialists to engage – what the professionals provide and reasons to engage
- Reporting and Measuring – essential items and the rationale gained from some of the biggest and best
- Documentation, agreements and structure
- What is needed and why. A clear explanation of what to use, when and why
- Designing your operational process, including Inco terms and compliance. – the ‘map’ that defines needs, compliance and opportunity
Course dates
| 24 May – 9am – 12pm | Book now |
We can offer a discount on our courses for businesses located in the Leeds City Region. This is through the Higher Performing Workplaces project, which aims to help businesses grow by developing internal talent.
Higher Performing Workplaces is managed by the West Yorkshire Consortium of Colleges and funded by the European Social Fund (ESF).
Click here to check your eligibility
What our customers say about us
“Very inspirational course. Excellent theories and tailored towards SME’s.”
"There is clearly a lot of experience between the presenters."
"Relevant insights, different perspective, good chance to network."
"Found the content relevant and useful giving lots of "food for thought"
“The course was well run, covered a lot of areas with some good practical advice.”
Eligibility Check
We can offer a discount on our courses for businesses located in the Leeds City Region. This is through the Higher Performing Workplaces project, which aims to help businesses grow by developing internal talent. Higher Performing Workplaces is managed by the West Yorkshire Consortium of Colleges and funded by the European Social Fund (ESF).
Complete the form, and we will be in touch to confirm if you are eligible.
